Becoming a true green leader in the hotel context requires a continuous commitment to sustainability and the ability to inspire others to follow this example. This article explores how hotel managers can adopt green leadership principles to guide their facilities towards more ecological and sustainable practices, inspired by the "Green Leadership for Hotel Managers" project supported by Erasmus+.

The Importance of Green Leadership

Green leadership goes beyond simple environmental management; it is an ethical approach that integrates sustainability into all business decisions. This concept is based on the idea that leaders must not only lead by example but also actively promote a culture of sustainability within their organization.

How to Become a Green Leader

1. Education and Training: Managers should take advantage of opportunities offered by programs like Erasmus+ to educate themselves on sustainability. Courses, workshops, and educational materials specifically designed for leaders in the hospitality industry can provide the knowledge necessary to implement sustainable practices.

2. Implementation of Sustainable Practices: Introduce eco-friendly initiatives such as waste reduction, recycling, the use of renewable energies, and water conservation. These actions demonstrate a practical commitment to sustainability.

3. Effective Communication: A green leader must be able to effectively communicate the vision and sustainability goals to employees, customers, and stakeholders. This includes using all available channels, such as social media, newsletters, and direct meetings, to promote sustainable practices.

4. Creating a Sustainability Network: Collaborate with other hotels, local and international organizations to share best practices and resources. Participation in networks like the one proposed by the Erasmus+ project can amplify the impact of green initiatives.

5. Measurement and Evaluation: Implement systems to monitor the environmental impact of adopted practices. This not only helps to assess the effectiveness of initiatives but also to communicate tangible progress to stakeholders.

Benefits of Green Leadership

Adopting a green leadership approach offers numerous benefits, including:

• Cost Reduction: Sustainable practices can lead to significant cost reductions, thanks to energy efficiency and waste reduction.
• Improvement of Corporate Image: Being recognized as a sustainable hotel can improve reputation and attract customers who value sustainability.
• Responding to Market Demands: With increasing environmental awareness, consumers demand more sustainable practices in the hospitality sector.
• Social and Environmental Benefits: Beyond economic advantages, green leadership contributes to the conservation of natural resources and the well-being of local communities.

Conclusion

Green leadership represents an imperative for hotel managers who want to successfully lead their facilities towards a sustainable future. Through education, the implementation of sustainable practices, effective communication, network creation, and impact assessment, leaders can inspire positive change that benefits not only their company but also the environment and society as a whole. The "Green Leadership for Hotel Managers" project, supported by Erasmus+, provides a valuable opportunity for hotel managers to engage in this journey towards sustainability.

In a celebration of innovation and technological prowess, Web Summit 2023 is set to unfold in Portugal's capital, promising an array of exciting developments and thought-provoking discussions. Here's a glimpse of what attendees can eagerly anticipate at this year's conference.

• Web Summit 2023 was conducted in Lisbon from November 14-16.

Four keynote speakers took the stage on the first two days, all of whom shared their views on the rising prevalence and role of artificial intelligence (AI) in businesses and people’s lives.

Web Summit Highlights
1. Keynote by Meredith Whittaker
2. Keynote by Jimmy Wales
3. Startup competition